Tag Archives: celebrity

Killin it, Ellen! (Literally)

Posted on by

2

Talk about the best press coverage and public relations opportunity in the last decade, ELLEN DEGENERES BREAKS TWITTER WITH A SELFIE (read more here). On the night when fingers of Americans are at a constant hyper-speed typing on one keyboard or another about the Oscars, Ellen sets out to break a record of the most retweeted tweet on twitter (try saying that 10 times fast).  What started out with Ellen just simply trying to take a selfie with Meryl Streep, turned into a massive photo opportunity featuring faces such as Bradely Cooper, Brad Pitt, Jennifer Lawrence, Julia Roberts and many more. Not only is Ellen sure to succeed, but she broke something else she didn’t expect to, Twitter itself!

Image

It’s funny to think about how the word “selfie” wasn’t even in our vocabulary a few years ago, and now you can literally break a social media platform that itself wasn’t even around 10 years ago taking one. When I was watching this I could not help but think about all the after effects that this one moment could have on everyone and everything involved.

Here are just a few things I noticed:

  1. It was a great moment for Twitter because there is bound to be a demographic that watches the Oscars who do not yet use twitter and may now feel more inclined to try and use it just so that they can be a part of the photo.
  2. It was good publicity for the stars involved because it made them look fun, carefree and more personable.
  3. The moment was some solid advertising on the part of Samsung which is sponsoring the Oscars and a Samsung phone was used to take the photo.
  4. It was a positive thing for the Oscars and ABC Network due to the increase in viewers  who may have heard about the photo and now are reminded that the Oscars are on and may have the desire to tune in and watch.

Over the next few days I will be eager to see what happens with this photo and if it does become the most retweeted, if Samsung experiences a rise in sales, and how the story will change and evolve as it is talked about more in the media. All I can say for now is GO ELLEN! If it were me I think I would be more proud that I momentarily broke twitter instead of being proud of breaking the most retweeted record.